LEFT ON FRIDAY…

GONE TO MONTAUK

As one of the most elite summer destinations, Left on Friday was eager to test their premium swimwear in the Hamptons market.

Declaring that LOF suits are made for everything from beach volleyball, to surf, to enjoying a margarita by the pool, we set out to showcase this diversity across our pop-up experiences. Leveraging real estate partnerships and boutique resorts, we created a series of retail pop-ups and workouts, always accompanied by a water element to ground the experience in the brand ethos.