BLEECKER STREET BLOCK PARTY

West village, nyc

This annual Block Party was created to support brand visibility and drive direct sales on these iconic retail blocks in the West Village. To boost performance during the holiday season, we transformed two city blocks into a vibrant outdoor holiday hub, attracting over 5.5k NYC shoppers.

We featured a “Bleecker Street Passport” mapping festive vendors and entertainment. Brands hit yearly highs in sales, peaks in foot traffic, and created valuable relationships with shoppers.